Features

One analyst for every signal in your business.

Foxy connects commerce, customers, advertising, inventory, margins, and operations. Ask what changed, understand why it happened, and know what to do next.

Foxy investigation Watching 12 connected sources
Foxy assistant

Ask a real business question.

Why did revenue drop this month?
Cause isolated

Returning customers are dropping after shipping appears.

-18%
Sessions48.2k
Checkout started8.4k
Returning purchase1.9k

Traffic remained healthy. The decline begins when returning mobile customers see the shipping charge.

Ask Foxy

Questions in. Investigations out.

Use natural language instead of rebuilding dashboards. Foxy follows the question across every connected source, compares the evidence, and returns an answer you can keep exploring.

Live investigationNo SQL. No report builder.
Cause isolated

Returning customers dropped at checkout.

-18%
Store sessionsStable · +2%
New-customer checkoutStable · -1%
Returning mobile checkoutCause · -21%

Traffic stayed stable. Returning-customer conversion fell after shipping appeared, with mobile accounting for most of the decline.

Context retained12 sources
Follow-up readySame thread
Next questionSuggested

Follow the next question

Ask a follow-up without starting over. Foxy keeps the evidence and context attached.

GA4Shopify

See the evidence

Every answer includes the comparisons and signals that support the conclusion.

RevenueSKU-1042

Move from metric to product

Drill into a campaign, segment, order, or product without leaving the investigation.

01

Plain-language analysis

Ask the way you would ask an analyst on your team.

02

Context-aware follow-ups

Dig deeper while preserving filters, dates, and evidence.

03

Saved investigations

Return to important questions without rebuilding the work.

04

Evidence attached

See what Foxy compared before accepting the answer.

Watch a complete investigation
Explain

The story behind the chart.

Numbers are easy. Understanding them is hard. When revenue changes, Foxy traces it through products, channels, customer segments, discounts, shipping costs, inventory, and ads.

Revenue explanationEvidence ordered by impact
Previous revenue€184k
Traffic volume+€4k
Returning checkout-€30k
Shipping friction-€7k
Current revenue€151k -18%
What changedRevenue fell 18% while sessions remained stable.
Likely whyReturning-customer conversion dropped after shipping was shown.
What to check nextTest the shipping threshold on mobile returning visitors.
SessionsStable
Returning checkout-21%
Shipping shown+€6.50

Likely cause

Move beyond correlation with a ranked explanation of the signals that changed together.

Previous periodCurrent +12%

Side-by-side evidence

Compare periods, cohorts, products, and campaigns without formatting another report.

AdsPayments

Transparent reasoning

Keep the evidence path visible so your team can inspect how Foxy reached the answer.

01

Product mix

See when growth shifts toward lower-margin products.

02

Customer cohorts

Separate new, repeat, high-value, and at-risk buyers.

03

True contribution

Include discounts, shipping, returns, and advertising costs.

04

Channel influence

Connect campaign activity to profitable customer behavior.

Compare

Know what is actually working.

Compare products, campaigns, customer cohorts, and periods with the metrics that matter. Foxy keeps revenue, margin, rating, returns, and repeat behavior in the same decision.

Product comparisonLast 30 days
Calathea plant in a black and white pot
Calathea Studio Plant742 units · €58 AOV · 4.8 rating
  • Units sold742 · +53%
  • Rating4.8 / 5
  • Repeat purchase28%
Sago palm in a white pot
Sago Palm486 units · €84 AOV · 4.6 rating
  • Average order€84 · +€26
  • Contribution margin31%
  • Return rate3.2% · -2.9 pts
Foxy's conclusion

Calathea wins demand. Sago Palm wins value.

Foxy does not force a single winner. It weighs units, order value, margin, ratings, returns, and repeat purchases together, then gives each product the right role.

Demand winnerCalathea Studio Plant

53% more units sold, a 4.8 rating, and 22% stronger first-to-second purchase conversion.

Value winnerSago Palm

€26 higher AOV, 31% contribution margin, and a return rate 2.9 points lower.

Foxy's recommendationGive each product a different job.

Lead acquisition with Calathea. Use Sago Palm in premium bundles and returning-customer campaigns.

ProductDemandMargin
Calathea34%
Sago41%
Monstera29%

Product performance

Balance units sold against margin, returns, rating, and repeat purchase rate.

CampaignQualityROAS
VIP email4.8x
Meta retarget3.2x
Brand search2.6x

Campaign quality

See which campaigns bring customers who convert, return, and remain profitable.

Current+14%
Previous+4%
Last year+9%

Period comparisons

Compare today, last month, last year, or a campaign window without rebuilding filters.

01

Profit-aware products

Find products that sell well but quietly hurt contribution margin.

02

Bundle planning

Pair products using demand, margin, rating, and purchase overlap.

03

Repeat behavior

Understand what first purchases create valuable future customers.

04

Campaign profitability

Connect ad spend to contribution, not just platform ROAS.

FAQ

Questions before you ask Foxy.

The short version of how Foxy connects, investigates, and keeps the evidence attached.

What can I connect to Foxy?

Foxy is designed for commerce, analytics, advertising, email, payments, inventory, shipping, returns, reviews, and support data. Shopify, WooCommerce, GA4, Meta Ads, Google Ads, and Klaviyo are core examples.

Do I need SQL or a reporting setup?

No. Ask in natural language. Foxy prepares the connected data, compares the relevant evidence, and explains the answer without requiring a dashboard or report builder.

Can I ask follow-up questions?

Yes. Foxy keeps the dates, filters, sources, and evidence from the investigation attached so you can keep digging without starting again.

Does Foxy only answer when I ask?

No. Foxy also watches important business signals continuously and can surface changes in revenue, margin, inventory, and customer behavior.

Can I take the answer into a meeting?

Yes. Export the question, evidence, charts, comparisons, findings, and recommendation as a meeting-ready analysis.

Give Foxy a real business question.

See how one question becomes evidence, explanation, and a useful next move.